Raw and Refined Interiors Shape Ep Yaying’s Boutiques – Azure Magazine

From Jiaxing, China to East Rutherford, New Jersey, the Chinese ready-to-put on style label Ep Yaying is getting an intercontinental retail presence. And when a trademark interplay of East Asian influences and streamlined contemporary silhouettes defines the garments, the Chinese brand’s storefronts are an equally defining ingredient of its id. Created by the French duo of architect Franklin Azzi with couturier Serge Ruffieux, the a few destinations are shaped by a sensibility that combines tough and shiny textures with vivid tonal accents.

With stores in Shanghai, Jiaxing and a recently opened outpost in New Jersey’s American Desire mall, Ep Yaying, Azzi and Ruffieux have founded a regular visible language which is nevertheless sensitive to neighborhood context and society. (Next yr, a Beijing site is also slated to open).

couches and displays in the Jiaxing location, with the room anchored by a light blue rug

Jiaxing. Photo: Franklin Azzi Architecture

It begins with the major of the trio, the expansive 2,050-sq. metre Jiaxing flagship retail outlet. Anchored by heat wood tones and tender lighting — across the ceiling, partitions and shows — the space offers a warm ambiance accented by rough marble textures and modern black metal.

couches and displays in the Jiaxing location

Jiaxing. Picture: Franklin Azzi Architecture

Made use of as tables and displays, the stone factors merge a easy, polished marble major with a conspicuously tough underside. It’s a putting juxtaposition — and a single that amplifies the existence of equally the modern and the textured surfaces.

view of Shanghai store from low vantage point, showing the paving stone floor in context of display walls and outdoor courtyard greenery

Shnghai. Image: Matjaz Tancic

In Shanghai, Azzi and Ep Yaying’s aesthetic is translated into yet another context. An indoor-outside courtyard place, the airy 520-sq. metre shop provides greenery, concrete and brick pavers into the content melange. Framed by plant life and warm colours, components like exposed concrete walls and herringbone paving stones lend the space additional texture, when a feature wall of suspended stone displays provides an Ep Yaying trademark to the blend.

A view through the large windows in the Ep Yaying Shanghai store, showing a nearby building

Shanghai. Image: Matjaz Tancic

Meanwhile, the blend of an open format, enough fenestration, reflective surfaces and paving stone flooring improves a relationship to the outdoors and the neighbourhood context, putting the design and style into dialogue with its environment.

a view of the changing room, framed by lacquered wall and ceiling

New Jersey. Photo: Matjaz Tancic

Ep Yaying’s newest outpost provides Azzi and Ruffieux’s aesthetic signature to North America. At 325 sq. metres, the boutique in New Jersey’s American Desire shopping mall is the smallest of the 3 areas so much, with a cozier ambiance to match the intimate scale.

View of textured fabric walls around a sofa at Ep Yaying New Jersey, with images of plants and animals across the walls

New Jersey. Photograph: Matjaz Tancic

Below, elegantly textured fabric walls — adorned with whimsical drawings of crops and animals — are a signature element, translating a gesture released extra subtly in the brand’s Shanghai area into a bolder motif.

Detail close-up of smooth marble surface at Ep Yaying's New Jersey location

New Jersey. Photo: Matjaz Tancic

And while the playful visuals draw the eye, the relaxation of the place unfolds in signature Ep Yaying style of lacquered walls, heat colours and significantly textured stone shows. It tends to make for a attractive addition to the American Desire — by way of China and France.

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